Collaboration between CaringKind and B&O PLAY. 

Inspired by research showing that music is stored in a part of the brain not affected by the same degree of memory loss associated with Alzheimer’s or dementia, Caring Through Music explores how music is being used as a tool to reconnect with memories of the past in the lives of those affected by these cognitive diseases.

B&O PLAY donated headphones and speakers to CaringKind to enhance the on-site programs for family members and professional caregivers. The equipment will also support CaringKind’s innovative early stage center and provide much needed respite from the burden of care for family caregivers visiting CaringKind.

Client: B&O

Agency: Seligemig

Role: Idea