📣 “Why are we shouting again?!”

Menopause makes it easier to gain weight and harder to lose it, leading to two out of three postmenopausal women living with overweight or obesity. Despite the serious health risks, the topic remains a taboo. Only one in ten women feels properly informed, leaving many to suffer in silence without the support they need from peers or doctors.

To break this silence, Novo Nordisk launched a global platform for open dialogue. 

Client: Novo Nordisk

Agency: &Co.

Role: Idea / Art Director